Director, Digital Marketing
At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.
If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.
Our mission is simple: End Cyber Risk. We’re looking for a Director, Digital Marketing to be a part of making this happen.
About the Role
We are seeking a strategic, results-driven Director, Digital Marketing to own the vision, roadmap, and performance of Arctic Wolf's digital marketing organization. This role sets the strategy for paid media, SEO and digital experience investment, leads a team of digital marketing managers, and partners with regional marketing, sales, channel, and executive leadership to align digital investment with pipeline and revenue goals. The director represents digital marketing in senior leadership forums and is accountable for the measurable business outcomes of the digital program. This role reports to the VP of Global Acquisition Marketing.
Responsibilities
•
Own the strategy, budget, and multi-year roadmap for all digital advertising channels, including paid search (Google/Bing), display, ABM/programmatic, and paid social, and hold the team accountable for pipeline and revenue targets.
•
Build, lead, and develop a team of digital marketing managers and specialists, including hiring, coaching, performance management, and career development.
•
Set the intake and prioritization framework for digital marketing requests, and hold the team accountable for on-time, high-quality delivery.
•
Own the relationship, budget, and performance targets for external digital advertising agencies, negotiating contracts and holding agencies accountable to lead and pipeline goals.
•
Partner closely and effectively with global SEO and SEM channel owner, campaigns, and digital agencies to align organic and paid strategy across shared pipeline goals, running a regular cross-channel review cadence and holding digital team accountable for aggregate inbound results.
•
Partner with digital creative and web development leadership to align on the vision for global website and digital user journey optimization, increasing inbound lead generation and qualified pipeline.
•
Champion a data-driven culture, setting standards for testing, auditing, and continually optimizing landing pages, promotions, and messaging across channels.
•
Align digital marketing strategy with demand, regional marketing, product marketing, and communications...