Google Ads Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client provides digital advertising solutions for small and medium-sized businesses through a combination of software and managed services. Their primary focus is helping local businesses generate qualified leads and maximize return on ad spend through highly targeted Google Search advertising campaigns. The team is fast-moving, data-driven, and focused on delivering measurable results across a large portfolio of client accounts.

ROLE OVERVIEW

The Google Ads Specialist will be responsible for managing, optimizing, and maintaining Google Search advertising campaigns across a portfolio of local business clients. The Google Ads Specialist will oversee campaign performance, keyword strategy, bidding optimization, conversion tracking, Google Tag Manager implementations, reporting, and account health while leveraging AI tools to improve efficiency and campaign management. This role is ideal for someone with deep expertise in Google Search Ads who enjoys using data-driven decision-making to maximize return on ad spend and generate measurable business results.

LOCATION

Fully Remote | 9:00 AM – 5:00 PM EST

KEY RESPONSIBILITIES

GOOGLE ADS CAMPAIGN MANAGEMENT

- Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.

- Monitor campaign performance and proactively identify opportunities for optimization.

- Support new account launches by setting up campaigns, ad groups, keywords, tracking, and reporting.

- Ensure campaign strategies align with client objectives and business goals.

CAMPAIGN OPTIMIZATION

- Conduct keyword research and develop keyword expansion strategies.

- Build, manage, and maintain negative keyword lists to improve traffic quality.

- Creat...