Insights Manager - India Area - (Jack Daniel's)
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring ManagerWe are hiring a passionate and curious thinker to set up and lead our business & consumer insights function in India. This person will be looking for new opportunities of growth in India for the existing portfolio of brands (like, Jack Daniel’s, Woodford Reserve, The Glendronach, El Jimador) and also new brands including development of a strong innovation pipeline. Meaningful Work From Day OneThe Insights manager is a thought leader within the business and marketing team, providing insight, ideas and strategies to unlock growth, accelerate Brown-Forman’s competitive edge and support the organisation in its objective to be the best brand builders. This position is responsible for delivering analysis of multi-channels trends, developing tools & reports in close co-operation with the marketing & sales team. The insights manager is an important stakeholder in the marketing team to build an entrepreneurially spirited company, with a strong consumer centric brand business planning. This role will be 4 days a week in our office in Gurgaon with Fridays working from home.What You Can ExpectChampion and build a strong insights culture & external orientation with the consumer at the center of every brand-business decision, drive performance mindset and be the voice of consumers and shoppers Lead…Design, commission, coordinate, implement and monitor consumer research with external research companies. Ensure key implications are shared with stakeholders in a timely manner and identify actionable outcomes Management of ad hoc deep dives and special projectsMeasurement and evaluation framework development and deployment for marketing campaigns and activationsBusiness brand analytics and IWSR Monthly - Quarterly Analysis and Performance ReportingOversee the annual India Brand Health Monitor Support/Partner…India Head of Marketing and IMAGE Region Insights Manager on Business Review preparationsIndia Head of Marketing and IMAGE Region Insights Manager to develop a robust innovation pipeline for IndiaTest & Learn approach across the business in cross functional projects with Insight and trendsCreate and develop regular insightful reports based on available market data (Category, Shopper and consumer) Identify opportunities and threats for B-F brand, data joining the dots from various sources of information and build a strong dynamic competitive intelligence Build data backed-insights as a key input to annual country and brand plansMarketing teams to help ideate, guide, monitor and measure all brand building and sales activationDevelop strong working relationships with internal, external (data & research agencies) and global stakeholders Establ...