Performance Marketing Manager

Hiive is redefining how private companies and their shareholders access liquidity. Through its institutional-grade platform, Hiive brings together buyers, sellers, and issuers to facilitate secondary transactions in venture-backed, pre-IPO companies, introducing efficiency, transparency, and standardization to an otherwise opaque asset class.

Recognized as one of Canada’s fastest-growing companies and backed by leading U.S. investors, Hiive is profitable, well-capitalized, and building a high-performance team to meet growing demand and pursue new market opportunities.

Interested in learning more about life at Hiive? Check out our careers page https://www.hiive.com/careers to see how you can grow with us!

As a Performance Marketing Manager at Hiive, you will own our paid acquisition engine from the ground up. You'll design, launch, and optimize campaigns across paid search and social channels, developing the infrastructure, measurement frameworks, and creative feedback loops that accelerate Hiive's paid spend from $xM to $xxM while maintaining a high ROAS. This is a hands-on role with meaningful ownership and the opportunity to shape the marketing team as Hiive grows.

In this role, your responsibilities would include:

- Design, launch, and manage paid media campaigns across Google, Microsoft, LinkedIn, X, and other channels.

- Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment.

- Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution.

- Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly.

- Report on channel performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation.

- Stay current on platform changes, audience targeting capabilities,...