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Regional Marketing Manager - Southern Africa

South Africa, South AfricaFull timeManagerPosted 21 days ago
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CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Meaningful Work From Day OneThe Regional Marketing Manager - Southern Africa leads marketing and brand building for Brown-Forman across all markets in Southern Africa. As head of marketing for the area, this person must be a dynamic, creative, collaborative &, inclusive leader who is excited by the opportunity to step change Brown-Forman brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, fosters capability growth across the team and in partners, and translates insights into action will be successful and fulfilled by this role.The working style for this role is 4 days a week from the office with Fridays working from home.What You Can ExpectThe role is responsible for managing the B-F Southern Africa Portfolio, consisting of: Jack Daniel’s Family of Brands (Jack Daniel’s Old No. 7, Jack Daniel’s Flavours, Jack Daniel’s Single Barrel, Gentleman Jack, and Jack Daniel’s RTDs*)Tequila portfolioSuper premium american whisky & scotch portfolioThe role is responsible for leading the Southern Africa Marketing team, applying strong inspirational leadership skills to manage & motive a marketing team and, collaborating closely with our partners to deliver volume, value & brand health metric growth across the portfolio and, ahead of competitors in the Southern Africa territory. This includes:Leading, and working collaboratively with, local brand teams, Insights, IMC (Integrated Marketing Communications) & our distributor partner (Really Great Brands Company, RGBC) to develop an in-depth understanding of the various Southern African consumer groups and class leading communication strategies across consumer facing touch points. Collaborating with B-F Global Brand Teams, equipping them with the necessary knowledge & insight, factored into global asset development; being a champion of our B-F principle of globally-led-locally-infused.Agency management (Creative & Research), ensuring through-the-line campaign development across brands, underpinned by robust consumer insight, working collaboratively with IMCLeading a collaborative partnership with RGBC, ensuring the appropriate levels of attention and focus are given to our B-F portfolio and, leading marketing development ensuring brand & activity planning are delivered in an inclusive manner.Embedding a measurement & evaluation culture internally and externallyPortfolio Strategy and developmentTrack record of excellent team and people management, inclusive culture building. At the time of hiring, this role will have two direct reports:Brand Manager - JD Family of Brands, Southern AfricaBrand Manager - Emerging Brands, Southern AfricaNB. As a growing business, additional headcount could repor...