Senior Director, Growth Marketing (Alma)
Our mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.Alma, a Spring Health Company, is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023. Candidate Interview Guide This role exists to build a growth engine. You will own the full performance marketing remit across our marketplace while refreshing the foundational martech, measurement, and creative systems that enable repeatable results. Leading and scaling acquisition through performance and external demand channels. You will be critical to helping Alma realize the vision of simplifying access to high-quality, affordable mental health care. Reporting to the CPO, you will set and drive strategy, invest in growing the team, and drive measurable acquisition growth across our marketplace in a regulated environment. You will partner across Analytics, Product, cross-functional Marketing teams, Creative, and Finance to drive outcomes without channel cannibalization — and serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions. This is a high-impact role for a growth operator with deep performance marketing experience. What you’ll do: High-Scale Paid Acquisition Scale the Engine: Own and expand the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate cha...