Senior Google UAM

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Senior User Acquisition Manager to own and scale Google as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, campaign structures, bidding, budget allocation, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions.

This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable. For a strong operator, this role has a clear growth path — proven results lead to bigger scope, and over time, to leading the UA function.

KEY RESPONSIBILITIES

CHANNEL OWNERSHIP & PERFORMANCE

- Own and optimise the Google ads account end to end — Search, Performance Max, Demand Gen, Display, and YouTube.

- Maintain high subscription volume while driving efficient CPA and positive ROAS.

- Own budgets and make data-driven budget allocation decisions across campaigns and geos.

- Prepare and present a clear weekly channel strategy with results and next steps.

TESTING & NEW APPROACHES

- Continuously test new campaign structures, keywords, audiences, bidding strategies, and placements.

- Identify and pilot new approaches before performance plateaus, scaling what works.

- Run structured creative testing to find winning angles, hooks, and formats.

CREATIVE COLLABORATION

- Work closely with the creative team to develop high-performing ad creatives.

- Pr...