VP Marketing

About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.This role is based in Needham, MA. About the Role The VP, Marketing for SharkNinja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances.. This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation. Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity. Responsibilities: Category Strategy and Positioning Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets Go-to-Market Execution Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand Create playbooks and toolkits that enable global consistency with room for regional adaptation Portfolio Marketing and Demand Creation Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment Ensure in-market stories and product campaigns are aligned to category priorities and built to convert Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio Team Development Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories Foster a culture grounded in action, learning, an...